For coaches, course creators and online educators
Your list is growing faster than your revenue.
The Audience Formula
by Adela Novotná & Julia Schürer
The problem
How we got caught in the vanity trap
Julia followed the standard advice for years: as many leads as possible, for the lowest price possible. She built a list of almost 7,000 subscribers. They opened, they replied, they loved her emails. Then she launched one of her courses to that list.
That's a 0.171% conversion rate.
"Cheap" and "many" have nothing to do with whether a lead ever becomes a client.
A bigger list doesn't equal more sales, and a lower cost per lead doesn't either. What counts is whether the people on your list fit your offers, and whether you know where each of them stands.
How we work
From audit to sale
We go through your lead journey stage by stage, in this order.
Audit
We look at your numbers across all five stages and find the one that leaks first. That's where we start.
Adela & Julia
Ads
Your ads get built for the people who fit your offers. A higher cost per lead is fine when those leads buy.
Adela
Freebie
Your freebie asks a few smart questions and scores every new subscriber. You see who fits and where they stand.
Adela & Julia
Emails
Your emails follow the stage each subscriber is in, so different people get different messages.
Julia
Sale
Your offers go to the subscribers who are ready for them, without waiting for the next launch.
Adela & Julia
Free diagnosis
The Lead Gen Clinic
Find out where your leads leak before you spend another dollar on ads.
The Lead Gen Clinic scores every stage of your lead journey on its own and names the first one that leaks. You get your result right away, plus the path we would take in your business.
If your numbers fit, you get invited to a free audit call with both of us.
Start the Lead Gen ClinicAbout us
Who's behind this
Adela Novotná has spent the last 10+ years in online business and developed a passion for funnels and ads. On the side, she's also a certified hypnotherapist, which brought a new dimension to how she looks at marketing and sales.
Marketing problems are rarely just numbers and KPIs. There's what you can track and fix right away, and there's the layer underneath: conflicting or limiting beliefs that spill straight into your marketing.
Julia has been an email marketing strategist and conversion copywriter for over 20 years. After years of writing for brands and teaching thousands of business owners how email marketing works, she now spends most of her time doing the actual work for a small number of 1:1 clients.
She also creates AI writing tools and resources for online experts who know there's more in their audience than their revenue shows.